
For instance, when Finding Nemo was new, there was a scene where they were talking about fishing and there just happened to be a Nemo on the sofa in the scene. And not only did they have to make sure NEMO was front and center (rather than the actors), then they had to pick up Nemo while they were talking about fishing and make a blatant reference to the film.

It was so corny. They'll make frequent references to recent films as a way to give "free PR" it seems like. Maybe they think I'll think, "Hey! Bo Buchanan likes Pirates 3! I better go see it then!" as if I'd be swayed by what a fictional Disney/ABC character "thinks."
Do you find these much in other ABC shows, those of you who watch any of their programming?