Just checked out the new Four Seasons Resort that will be opening at WDW in August ~ wow, is it expensive! I'm only familiar with the name of the Four Seasons, and that they are a pretty nice hotel, but are people really going to spend upwards of $700/night? According to the information I read, the hotel will have a bus that goes to the MK twice and hour and only 1 bus per hour to the other parks

Am I wrong in thinking this hotel would be comparable to the Swan and Dolphin, but at a much, much higher price point?
EDIT: So I went and played with dates a bit more and it appears you can stay around $450/night, and with every two nights you receive a third night for free, but that still seems high to me