Sponsorship of attractions

[Amy]

I'd believe that the sponsorship generally costs less than $40 mil/year if that's what FB is charging. FB reaches millions of people daily, while an attraction will only reach thousands. I've also gotten the sense that some sponsorships are done in almost a barter format. For example, Nestle and Coca Cola have their names on certain attractions, but they're also providing certain food/beverage items for I assume re-sale to guests. It seems possible, if not likely, that Disney might say to Coke "Not only will we sell Coke products exclusively, but we'll put your name on signage and give you "Club Cool" space in Epcot in exchange for a further X% markdown on our wholesale costs." That's a win-win for both companies because now Coke is getting all that advertising that will in theory impact people far beyond when they leave the park in terms of brand recognition (not that Coke really needs any further brand recognition any more...) and Disney gets a larger profit margin on all soft drink sales.

If you go to Siemens' website they have a page about their "alliance" with Disney ( http://www.usa.siemens.com/en/siemens_i ... liance.htm ) which at times seems to imply that as part of their partnership Siemens helps Disney not simply by paying for ad space, but also providing technical support. Of particular note: "Additionally, the companies are working together to develop and further apply new technologies across a range of platforms, as well as explore ways to integrate some of Siemens technologies into Disney’s current and future attractions and resorts including domestic and international Disney Destinations".

Of course these barters still equal $$$ but it works differently than just exchanging cash for advertising, which is what I believe something like FB does.

Thanks for the link