A Million Moments
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A Million Moments
I was walking around the Y&BC and BoardWalk hotels the other day and saw a dad and his little 2-ish year old boy walking. The boy had one of those little basketballs you win at the ring toss. Anyway, the boy dropped the ball and it went rolling across the pathway and the dad and the boy went running after it. Cute.
This small moment for them is probably one of hundreds that they will have on their Disney vacation. It made me think of a theme for next year for an overall park pomotion. 2014: The year of A Million Moments. Yes, it is similar to the memories ideas, but hear me out. Guests would be able to share their moments which could be used in future promotional material. You could even have visitors tweet moments as they happen. There are so many ways to tie this into commercials and marketing. And without prizes or other giveaways, it's an inexpensive theme for Disney.
This small moment for them is probably one of hundreds that they will have on their Disney vacation. It made me think of a theme for next year for an overall park pomotion. 2014: The year of A Million Moments. Yes, it is similar to the memories ideas, but hear me out. Guests would be able to share their moments which could be used in future promotional material. You could even have visitors tweet moments as they happen. There are so many ways to tie this into commercials and marketing. And without prizes or other giveaways, it's an inexpensive theme for Disney.
No one's gloomy or complaining while the flatware's entertaining.
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- Pirates of the Caribbean Buccaneer
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Re: A Million Moments
I think they already did that as part of a previous campaign, they also did something similar to that for the 50th for DLR.
Re: A Million Moments
Vine videos and Touts are the new thing. I'm sure they could work that into the marketing of your idea, Horizon.
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- Peter Pan's Flight Pixie Duster
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Re: A Million Moments
That's an interesting park promotion. I like the idea of guests helping out with advertising. The rumored park promotion for next year is "Find (or Share/Show) Your Disney Side." I have no idea what that would entail. Let's just wait and see
My WDW Trip Report March 2013
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- Submarine Voyage Captain
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Re: A Million Moments
I like your thinking horizons, but to me it seems like they have done something like this already. I do recall in recent years the commercials featuring family videos where they tell the kids they are going to WDW.
As for my family, we definitely have some awesome videos that could work for an ad campaign.
As for my family, we definitely have some awesome videos that could work for an ad campaign.
- Len90
"If you can dream it, you can do it. Always remember that this whole thing was started with a dream and a mouse."
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"If you can dream it, you can do it. Always remember that this whole thing was started with a dream and a mouse."
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- Submarine Voyage Captain
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Re: A Million Moments
Yeah, I'm pretty sure this has been done before, but there is always a way to add a twist and make it a brand new promotion. I definitely see more digital integration happening with everyone having the cell phone camera out and at the ready these days!
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- Davy Crockett's Explorer Canoes Guide
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Re: A Million Moments
I wonder if the new theme will be centered around the new arm bands. I don't have a catchy title, but something about customizing your experience.
Can't wait to take my twin boys on their first trip to Walt Disney World! Planning on heading there sometime Feb-May 2014!
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Re: A Million Moments
It might. I do think we might see something a bit bigger given that come Spring the new Fantasyland will be complete. However, given the recent track record with Disney I won't set my expectations high.Polynesian Princess wrote:I wonder if the new theme will be centered around the new arm bands. I don't have a catchy title, but something about customizing your experience.
- Len90
"If you can dream it, you can do it. Always remember that this whole thing was started with a dream and a mouse."
"Here you leave today and enter the world of yesterday, tomorrow, and fantasy"
"If you can dream it, you can do it. Always remember that this whole thing was started with a dream and a mouse."
"Here you leave today and enter the world of yesterday, tomorrow, and fantasy"
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- Pirates of the Caribbean Buccaneer
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Re: A Million Moments
I am sure they would love to link the new system to social media but it is an incredibly bad idea since you would be broadcasting to the world "I'm not home right now" as well as where you are located.
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- Submarine Voyage Captain
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Re: A Million Moments
Given the amount of vacation photos and "I'm here right now" posts people share on social media, I'm not sure a lot of people have this thought even cross their mind.Wizzard419 wrote:I am sure they would love to link the new system to social media but it is an incredibly bad idea since you would be broadcasting to the world "I'm not home right now" as well as where you are located.
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- Country Bear Jamboree Greeter
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Re: A Million Moments
You're right. It's usually focused on political mumbo-jumbo, recipes, and outrage over completely made up claims about Facebook charging, tracking, or stealing stuff from people.Amy wrote:Given the amount of vacation photos and "I'm here right now" posts people share on social media, I'm not sure a lot of people have this thought even cross their mind.Wizzard419 wrote:I am sure they would love to link the new system to social media but it is an incredibly bad idea since you would be broadcasting to the world "I'm not home right now" as well as where you are located.
Polynesian 1980
All-Star Movies 2001
Pop Century 2008
Saratoga Springs 2010
Bay Lake Tower 2012
Hyatt Place Anaheim Resort/Convention Center 2015
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All-Star Movies 2001
Pop Century 2008
Saratoga Springs 2010
Bay Lake Tower 2012
Hyatt Place Anaheim Resort/Convention Center 2015
Marriott Anaheim Suites 2016
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- Pirates of the Caribbean Buccaneer
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Re: A Million Moments
Yep, which is why it is so easy to commit crimes using social media since people literally broadcast their vulnerabilities to strangers. The best one is the twitter taxi reservation, you literally tell everyone "ok, I am not going to be home and I am going to have all members of my house with me leaving at this time".
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- Storybookland Canal Boats Mate
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Re: A Million Moments
With Food being such a huge part of WDW, they should go for a Food themed celebration. Year of a Million Bites!
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Re: A Million Moments
I know they have done a lot on memories, but my thinking was many individual moments get lost and aren't things you necessarily remember. But they combine to make the trip special nonetheless.
No one's gloomy or complaining while the flatware's entertaining.