2007 Attendance Figures

Post by **rdeacon** » Mar Mon 17, 2008 9:59 am

Here is a report of the 2007 annual theme park attendance.

Once again Magic Kingdom is the top dog followed closely by Disneyland.

1. Magic Kingdom (WDW) - 17,060,000 - Up 2.5% (Worldwide rank - 1)

2. Disneyland - 14,870,000 - Up 1% (Worldwide rank - 2)

3. EPCOT - 10,930,000 - Up 4.5% (Worldwide rank - 6)

4. Disney's Hollywood Studios - 9,510,000 - Up 4.5% (Worldwide rank - 7)

5. Disney's Animal Kingdom - 9,490,000 - Up 6.5% (Worldwide rank - 8)

6. Universal Studios Orlando - 6,200,000 - Up 3.3% (Worldwide rank - 11)

7. SeaWorld Florida - 5,800,000 - Up 1% (Worldwide Rank - 12)

8. Disney's California Adventure - 5,680,000 - Down 4.5% (Worldwide rank - 13)

9. Islands of Adventure - 5,430,000 - Up 2.5% (Worldwide rank - 15)

10. Universal Studios Hollywood - 4,700,000 - Flat (Worldwide rank - 18)

11. Busch Gardens Tampa Bay - 4,400,000 - Up 1%

12. SeaWorld California - 4,260,000 - Flat

13. Knott's Berry Farm - 3,630,000 - Down 1%

14. Canada's Wonderland - 3,250,000 - Up 0.5%

15. Busch Gardens Europe - 3,157,000 - Up 12.5%

16. Cedar Point - 3,120,000 - Up 1.5%

17. Kings Island - 3,050,000 - Flat

18. Hershey Park - 2,940,000 - Up 9.2%

19. Six Flags Great Adventure - 2,720,000 - Down 0.5%

20. Six Flags Great America - 2,630,000 - Up 0.5%

Here is the link to the complete report in pdf:

http://www.themeit.com/attendance_report2007.pdf

Rich

Captain Schnemo · Post by **Captain Schnemo** » Mar Mon 17, 2008 11:26 am

It continues to amaze me that Universal Studios Orlando outpaces Islands of Adventure. I think that's in large part due to a lack of decent advertisement. I don't think most people get that IOA is a different (and far superior) park.

I wonder how much traffic to the Animal Kingdom would increase if they ran a monorail out there...

Post by **acp** » Mar Mon 17, 2008 2:07 pm

If you look at the worldwide listings, the top eight are Disney theme parks.

Disneyland Paris also has the largest increase in attendance this year, which is fantastic news for the resort with a 13% increase on last year's numbers.

The top two water parks are Disney's, too. As are the top two Asian parks, and the top European park (WDS Paris comes in at 10th in Europe).

2007 was a good year.

Andy.

wdwannabe · Post by **wdwannabe** » Mar Mon 17, 2008 2:19 pm

If I break down the numbers that's:

17,060,000 a year divided by 52 weeks = 328,076.92 weekly.

I know this can and will be different depending upon the season.

Wow, that is a lot of people!

Ah, yes, how much would the traffic increase if a monorail ran to all the parks, DHS and AK?

DIAC1987 · Post by **DIAC1987** » Mar Mon 17, 2008 5:55 pm

Hollywood Studios isn't as much a pain to reach as Animal Kingdom, but I bet both parks would see a major, major increase if a monorail was installed.

Ah well, what a great year for Disney---once again the top 8 parks in the world belong to Disney and all 8 increased in attendance.

elizabethswann · Post by **elizabethswann** » Mar Mon 17, 2008 5:56 pm

i've only been to five of those parks. i don't get out much.

skull · Post by **skull** » Mar Mon 17, 2008 6:00 pm

umm... nice math! lol... 3million a week? that would be 17 million in about 5 1/2 weeks!

It would be about 329,000 a week, roughly 46,000 per day

either way it's still a lot of people, just not that much! LOL

Post by **Dr. Ravenscroft** » Mar Tue 18, 2008 11:15 am

Yeah and if you add all of the Disney Parks together, world wide that is, it comes to 116.5 Million. The closest to Disney's numbers, if you can call it that, is Merlin Entertainment, who own Legoland and 50 other destinations, at 32.1 million.

Guy · Post by **Guy** » Mar Fri 21, 2008 3:58 am

Wow what a figure - 17 million in MK! - I wonder if that includes people who left half way through a day and returned or do their pass gates cope with things like that?

jcodirewolf · Post by **jcodirewolf** » Mar Fri 21, 2008 7:17 am

A few comments on this. To answer Guy, I looked at the report and they don't really say how they computed there stats. Only a vage, we have sources-

ERA obtains the figures used to create this report through a variety of sources, including statistics furnished directly by
the operators, historical numbers, financial reports, the investment banking community and local tourism organizations,
among others.

Disney, and most operators, tend to be guarded with these figures. My guess is these numbers match mostly what is in the annual stockholders reports, for the public companies. The numbers should be compensated for park reentries, although that tends not to be a huge % of the numbers when you roll up for a year.

What I found intresting about the link rdeacon posted was WDC as a company was clearly in first place. WDC 116.5 million world wide attendances (#1), Merlin Entertainment Group is at 32.1million (#2) these guy are the Legoland, Alton Towers and London Eye operators (other too, but those are the ones I known.)

Speaking of which WDC 2007 Annual Report

Page 60 has a great number on it. $217 per room guest per day is the daily total spending for the east coast (on Room + food and merchandise at the resort).

Page 58 has revenues by segement. The parks/resorts are #2 earning $10.626B in 2007. Media (ABC, Disney Channel, ESPN etc...) earned more $15.046B, And as we know it's cheaper to run TV than a park income (so after expenses) Media earned $4.285B, parks earned $1.710B.

johno

luv2cthemouse · Post by **luv2cthemouse** » Apr Tue 15, 2008 6:04 pm

Interesting information.