Challenge Esnedi Digital Advertising on the Hunt for Leads

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rajia94
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Challenge Esnedi Digital Advertising on the Hunt for Leads

Post by rajia94 » Jan Thu 19, 2023 3:52 am

Are you ready for the digital challenge? That is the question that Tribal Worldwide poses to the students of the masters of the School of Digital Business. And what better than finding out by putting knowledge and skills into practice? Let the challenge begin! 1, 2, 3… CHALLENGE! The School of Business and Management has always opted for a 100% practical methodology, and ESNEDi could not be less. The specialization courses and master's degrees follow this philosophy and seek to provide students with the necessary skills and abilities for Digital Transformation by applying what they have learned in classes and educational sessions. The challenge is a consulting project proposed by leading companies in the sector , which presents a business need based on real situations to which students must find a practical and viable solution.

On November 2, Tribal Worldwide challenged the students in the field of digital advertising. Esther Azcano Valdés , Head of SEO, and Belén González Azuela , Head of SEM , were in charge of presenting the briefing and the necessary data to start the search for solutions. Tribal Worldwide has been working with a bank in its process Egypt Phone Number List of digital transformation and implementation of agile technology and has launched a very competitive mortgage product on the market with a Euribor of 1.25%, the lowest in the sector. After exposing the characteristics of the product, they detailed the objectives that they wanted to achieve with the digital advertising campaign. On the one hand, as part of the qualitative objectives , Tribal Worldwide sought to turn this bank into an information benchmark in the online mortgage contracting process. The main quantitative objective was to obtain 12,500 new mortgage contracts in 2 months.

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Esther and Belén also provided data regarding the campaign's target, timing and budget. In addition, they complemented the briefing with relevant data of interest regarding the situation of the market, of the bank and of the contracting of mortgages at a national level. They also provided background information to the students with examples of previous campaigns carried out for similar products: SEO strategies, SEM, landing page design and performance, keyword positioning, etc. TIPS FOR CAPTURING LEADS And how are leads captured? Here are a series of tips and strategies to face the challenge and get a click to convert into a conversion, that is, a user to become a customer: Content marketing : push sales philosophy hasn't worked for a long time. It is no longer a matter of "push" the client towards the purchase, but of attracting him with pull strategies. That is where content marketing comes into play.

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