It was YouTube's first-ever video to reach one million likes. But after it aired, Jason Russell was ridiculed online for his mental health, leading to renewed public interest and Cambodia Phone Number List growing animosity towards Russell and the Invisible Children-directed film. Consumers agree that social networks allow them to interact with brands and companies. While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and provides consumers with unique opportunities to engage.
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At least two in five consumers report that they interact with a brand or company by liking their posts or following them on social media. Additionally, consumers treat social media as a feedback loop where they can report problems with products, leave a review, or send private messages to a business. Because it is important? Social media offers great potential for customer engagement, a primary goal for many marketers, and a positive influence on customers' decisions to buy from a brand.